On-Page SEO: The Definitive Guide + FREE Template 2025

It’s also how your specific page information shows up so neatly when someone shares your content on social media. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content. Aside from creating quality content, you must remove or remedy low-quality pages. Take time to find these pages and do something with them occasionally to keep your content in good shape. This is becoming increasingly important as more users turn to voice search for convenience. Here’s a concise checklist to guide you in implementing your on-page SEO strategy.

Unlock a 25% greater marketing ROI with WebFX’s award-winning SEO team

These tags provide search engines with more information about your page. To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content. Schema markup is important because it can significantly improve your visibility on SERPs. By providing search engines with additional information, you can help ensure that your content is displayed in a way that is most relevant to users.

SEO Meta Keywords

• Without proper management, you won’t be able to spot your mistakes and fix them timely.
• An entity is anything in the document that is distinct and well defined.
• And users will typically click on another result that looks less spammy.
• Practices like keyword optimization are easy, but achieving significant results requires understanding algorithms and industry competition.
• When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user.

This tactic is one of the most crucial on-page SEO techniques because it impacts whether people click on your listing. If you run a local business, use your address and location-based words throughout your website. This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site. It helps build your credibility for Google and (duh!) makes it easier for your customers to reach you!

Tips for Building Great Product Pages

You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website. There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses. This includes making sure that your URLs are discoverable by Google (and other BHS Links search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank.

When you work on on-page optimization for each of these elements, you make it easier for search engines to crawl and understand your page. While good-quality content may be the foundation of a good SEO strategy, your website’s content should also be purposeful and strategic. Google and other search engines prefer websites offering users value, which means well-laid-out websites with helpful information. Our on-page optimization services include identifying under-performing web pages and making the necessary changes. We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article.