Improve Your SEO With These Best Practices and Expert Resources

Boost your website performance with this free 3-part starter pack. “I did an analysis. Backlinko averages visual breaks per 1000 words. That’s a visual break every 70 words or less,” McKenzie reveals. According to McKenzie, many writers are shocked when they learn about Backlinko’s dedication to visuals. “Your job is no longer just about writing. It’s about thinking like a producer and curator,” he says. To allow all of the above to happen, Russell advises that managers give people enough time for delegation and managing tasks properly.

Beyond the writing stage, Sia can even assist with bulk tasks like translating keywords, grouping keywords into segments, and creating page titles and descriptions en masse. On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience. Technical SEO involves optimizing the technical aspects of your entire website. The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. Develop SEO-friendly header tags, like your H1, H2s, H3s, and so on, by reviewing the top-ranking URLs for your target keyword to better understand its search intent.

Review crawl data

For example, the screenshot below uses short paragraphs, images, and headings to break up the text. If visitors don’t quickly find what they’re looking for, they might leave. Start small, then aim for more competitive terms as your site’s SEO performance improves. Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator.

Prove your performance

It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use. Google Search Console is one of the best free SEO tools for analytics. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.

• NeuronWriter has a variety of capabilities, but the best one is its competitor analysis feature.
• First, type in a URL to check how your live page appears in the SERPs.
• In other words, it works to determine how well your site is going through this series of steps, from crawling to ranking.
• Search engines look for elements, including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks).
• While a keyword-rich domain can still provide a slight advantage in terms of relevance and branding, it’s not a make-or-break factor for SEO success.

Every time you use them, their algorithms choose pages that are the most relevant to your query. And then rank them, displaying the most authoritative or popular ones first. Finally, DemandGen’s 2022 B2B Buyer’s Survey found that 67% of B2B buyers start the buying process with a broad web search. As of January 2024, Google holds 81.95% of the worldwide search engine market share. Both are responsible for delivering the main SEO objectives – relevant traffic and domain authority. GSC helps you monitor your website’s indexing status and identify issues preventing Google from properly crawling and indexing your pages.

And you shouldn’t just include them for the sake of it—they should also be valuable for users. Imagine that you have a page that Google THINKS is about a specific keyword. You can use the Semrush SEO Anomaly Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them.

You can drill down deeper into these within their dedicated widgets, or turn them into reports. Adding internal links between related pages on your site is an SEO best practice because it helps search engines and users navigate your site and understand its structure. Want to improve your website’s ranking in search engine results pages (SERPs)? A robust set of search engine optimization (SEO) tools can help you with tedious SEO tasks and streamline your processes. Your name, address, and phone number (also known as NAP) are vital to local search engine optimization.

This way, I can focus on what matters most for my current project. Screaming Frog SEO Spider is a super reliable desktop crawler and a beloved tool by SEOs. I’ve been using it for so many years that I can’t even remember when I started.

It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. Over 14 million people have cut their SEO teeth on our Beginner’s Guide to SEO, learning the ins and outs of search engine optimization from scratch. For 16 years, it’s been the go-to resource that kicked off careers and page-one rankings the world over. And now, for the first time, we’re introducing the next-step resource to take you from practicing SEO to preaching it — from pupil to pro.