Beginner’s Guide to SEO Search Engine Optimization

This visualization helps in identifying hotspots of activity and areas that may require improvement. And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more. Overall, it goes through around 40 different search engines, crawlers, and bots to give a detailed analysis to you. Jetoctopus does a lot of on-page SEO, but what does it do best? Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic. You can also go through the keyword explorer, content explorer, and rank tracker to further analyze your website.

This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.

Make sure these are clear, keyword optimized, and click-worthy to entice visitors to your site. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable. Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages.

On-page SEO vs. off-page SEO: What’s the difference?

You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly. Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly SEO Anomaly optimized images improve accessibility and user experience and can rank in Google Images search results.

• Having internal links helps search engine crawlers find more related content to a page.
• And according to Semrush, it has earned more than 26K backlinks from 6.7K referring domains.
• If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”.
• Regularly review the performance of your SEO strategies at scale and make iterative improvements.

Geotagging (For Local Search)

It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men.

Tool #5 – Ahrefs

This blog will explain both in detail and how they complement each other for better rankings. You can either straight up copy these keywords into a spreadsheet. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. I’ve talked about matching your content to search intent before. When I first got started with keyword research I’d focus 100% on search volume.